Personal Branding

What The Hell is Personal Branding?

Personal branding is simply what people say about you when you leave the room.

Think about it:

1. When I say "Apple", you don't think of a motherboard. You think of Steve Jobs in a black turtleneck.

2. When I say "Tesla", you don't think of a car factory. You think of Elon Musk tweeting memes. Tesla spends $0 on traditional advertising because Elon's personal brand IS the marketing.

3. When I say "That one guy in your office who can fix any spreadsheet", a very specific name just popped into your head. That is his personal brand.

A brand is just trust at scale.

If nobody knows who you are, they won't buy from you, they won't hire you, and they won't promote you.

Your resume tells people what you did.

Your personal brand tells people who you are.

✍🏻 Mantra Joshi

Spotted a wrong number or something out of date? Tell me and I'll fix it.