ABOUT
MANTRA

Hi, I'm Mantra Joshi. I'm 20, from Gujarat, and I write about the business behind everyday India.

Why is Maggi still #1? Where does your returned order actually go? Why is a simple cake ₹1,500? I pick one thing everybody uses and nobody questions, follow the money, and explain it in plain words with real numbers.

What I write

Mini Case Studies (every Tuesday and Thursday): one business, one question, broken down in about two minutes.

Elite Minds (every Monday): the full story of one person who built something from nothing, including the parts the highlight reel skips.

WTH (once a week): one business word you keep hearing, explained with a simple example.

New here? Start with my 10 best stories →

How I write

No jargon, no fluff. Short sentences and real numbers, with a disclaimer whenever the numbers are estimates. If a story has a dark side, I tell that part too.

Why this site exists

My posts were reaching real people on LinkedIn, then disappearing from the feed in a day. This site is where every one of them lives in full: free, searchable, no login.

Away from the writing

I'm doing a B.Tech in Information Technology at A.D. Patel Institute of Technology, after a Diploma in IT from Government Polytechnic, Rajkot. I study in Anand and I'm often in Ahmedabad. I also work as a freelance Project Manager, Developer and Content Writer.

Say hi

Got a story you want me to break down? Put it on the reader ideas board. For anything else, email mantrajoshi50@gmail.com or find me on LinkedIn.

✍🏻 Mantra Joshi