Whatever happened to Snapdeal?

Whatever happened to Snapdeal?

Quick question.

When did you last order something on Snapdeal?

Most people have to think hard. Yaad bhi nahi aata.

In 2016, Snapdeal was valued at about $6.5 billion. That was over ₹40,000 crore at the exchange rate back then.

On 5 October 2026, its parent company AceVector finally listed on the stock market.

Its market value on day one: about ₹1,541 crore.

So what happened in between?

Start with February 2017.

Snapdeal announced about 600 job cuts. The two founders said they would take a 100% pay cut.

In his letter to employees, co-founder Kunal Bahl wrote: "We started doing too many things."

Then its biggest investor, SoftBank, pushed for a merger.

And the buyer was its biggest rival.

In 2017, Flipkart offered to buy Snapdeal. Reports put the offer somewhere between $800 million and $950 million.

Snapdeal said no. By August 2017, the talks were off.

Ek aur baat.

Less than a year later, in May 2018, Walmart agreed to pay $16 billion for about 77% of Flipkart.

That's the gap one decision can open Opportunity cost = the value of the option you said no to.

So where is Snapdeal today?

It sells cheap, everyday stuff as a value-focused marketplace, under its parent AceVector.

AceVector's revenue in FY25 was about ₹395 crore, with a loss of over ₹100 crore, its filings show.

And on listing day, the share opened at ₹28.32. The IPO price was ₹32 IPO = when a company first sells its shares to the public.

The Brutal Reality:

India never stopped shopping online.

Snapdeal just stopped being the place it shops.

One "no" in 2017.

Two very different companies in 2026.

✍🏻 Mantra Joshi

Spotted a wrong number or something out of date? Tell me and I'll fix it.